In this episode of The Business Book Club, we explore Can’t Hurt Me by David Goggins — a raw, uncompromising exploration of mental toughness, discipline, and personal accountability.

Part autobiography and part mindset manual, the book traces Goggins’ journey from an abusive childhood and severe self-doubt to becoming a Navy SEAL, ultramarathon runner, and one of the toughest endurance athletes in the world. More importantly, it lays out the mental tools he used to break through perceived limits and redefine what he was capable of.

Can’t Hurt Me challenges the idea that talent or motivation are the keys to success. Instead, Goggins argues that discipline, discomfort, and radical honesty are what truly drive growth. In this episode, we break down his most powerful concepts — including the 40% Rule, callousing the mind, the Accountability Mirror, and why discipline always beats motivation.

Whether you’re building a business, pushing through personal challenges, or feeling stuck below your potential, this episode delivers a hard-hitting reminder: your limits are usually self-imposed — and they can be broken.