In this episode of The Business Book Club, we revisit one of the most influential personal development and leadership books of all time: How to Win Friends and Influence People by Dale Carnegie. Since its first publication in 1936, this book has helped millions of people communicate more effectively, build stronger relationships, and lead with empathy and confidence.

Carnegie’s timeless principles focus on understanding human behaviour — recognising that people want to feel valued, respected, and heard. We explore his core lessons, including the power of genuine appreciation, the importance of listening over talking, and how influence comes not from authority, but from emotional intelligence and positive connection.

In our discussion, we break down how these principles can be applied in modern business: from leading teams to networking, negotiating, and building trust with clients. Even in a digital world, Carnegie’s ideas remain deeply relevant — because at the heart of every success, there is human connection.